Rosemary De Cuir received her Bachelor of Arts degree in Sociology from California State University, Fullerton in 1986. In 1987 she began her career in the senior services industry as a community relations liaison, marketing director and later as a regional sales and marketing associate for several national assisted living providers.

Her experience was augmented by her time serving as supervisor of an Orange County senior center as she sought to expand the day program and foster community support through fundraising, public speaking and writing.

She founded Alliance Family Advocates in 2005 and works as a consultant for families, in addition to accepting speaking engagements and training contracts.

Ms.De Cuir was born in Los Angeles and resides in Chino Hills, California.